Q1
Genesis
5K sales
Q2
Scale
20K sales
Q3
Momentum
40K sales
Q4
Goal
60K sales
2026 Timeline
Genesis Phase — Store Development & Collections
Building the foundation. Store development, first collections launch, and establishing the brand identity.
Milestones
- Store development and launch
- 3 collections released
- Open Early Believers program (5,000 spots)
- First 5,000 t-shirts shipped
- Community channels live (Telegram, X)
- Wallet transparency dashboard
Targets
Scale Phase — Brand Structure & Fashion Vision
Establishing the brand legally and presenting the fashion vision. More drops, more visibility, AIR CLUB membership launch.
Milestones
- Create LLC COMPANY for the brand
- First LookBook for "HOTEL HOTEL 304" brand
- Fashion-forward clothing models (new age style)
- LookBook presentation of brand ambitions
- Website redesign
- Whitepaper V.2
- Launch AIR CLUB membership (100 USDC)
- Monthly drops: April, May, June
- Influencer collaboration campaigns
- Flight school journey documented
Targets
Momentum Phase — Flight Training & Live Progress
Halfway there. Flight training intensifies with live documentation. Community content takes over. The dream feels tangible.
Milestones
- Purchase MSFLIGHT setup (if possible)
- Live streaming of flight training progress
- 30K celebration event (virtual)
- Community design contest
- Aircraft selection begins
- PPL progress updates (50%+)
Targets
Goal Phase — 60K & World Tour Prep
The final push. 60K target. Reward calculations. World Tour preparation begins.
Milestones
- 60,000 sales goal reached
- Aircraft purchase finalized
- PPL certification complete
- World Tour route announcement
- Early Believer rewards calculated
Targets
2027 Preview
The Dream Realized
30 destinations. One dream. Documented for the community.
Q1 2027
Rewards
Early Believers receive USDC rewards
Q2-Q3 2027
World Tour
Live documentation from 30 destinations
Q4 2027
Expansion
Brand expansion & potential fiat launch
What happens if we don't hit 60K?